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Microsoft Dynamics CRM Server 2016 was an on-premises software program designed for Customer Relationship Management (CRM). This means it helped businesses manage and track interactions with their customers and potential customers.
Here's a breakdown of what Microsoft Dynamics CRM Server 2016 offered:
- Centralized Customer Data: It stored information about customers, leads, sales opportunities, and service cases in one place. This made it easier for salespeople, marketers, and customer service representatives to access the information they needed.
- Sales and Marketing Automation: It offered tools to automate tasks such as lead scoring, opportunity management, and email marketing campaigns. This could streamline sales and marketing processes and improve efficiency.
- Customer Service Management: It provided features to track and resolve customer service issues. This could help businesses improve customer satisfaction.
However, it's important to note that Microsoft Dynamics CRM Server 2016 reached its end of extended support in July 2023. This means Microsoft no longer provides bug fixes or security updates for the software.
If you're looking for a CRM solution from Microsoft, you'll likely want to consider using Microsoft Dynamics 365, the cloud-based version of CRM that is still actively supported.
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